Ok. I give up. What the hell is a Belly Card?

Belly Card. I’ve heard about it. I downloaded the app. I’ve shopped at places that have it. But I’ve never done it. And they’re all over Chicago.

bellycard ipadIt sounds like a good idea, right? A platform that rewards customer loyalty with credits and awards through digital check-ins. Ever see an iPad next to the cash register at a local store? That’s Belly Card. You can read more details about it at techcrunch.com.

I saw one earlier today by the register at Dirk’s Fish. It looked kind of cool.
From what I read, after you gain 30 “points” or so, you could get a free sushi roll. For 240 points you could get a free cooking class from the fish market. Other places have their own rewards unique to the business. I’m not sure how many points one swipe is. I was tempted to finally get some use out of my Belly Card app, but I didn’t want to hold up the line.
I hate it when people are on their phones, talking or texting when getting rung up in a store, so I wasn’t about to stand there, download an app, and scan it with an iPad over a piece of fish,while people were waiting. Plus, I think I kinda had cut in line already, the dude rung me up between orders real quick since I only had 2 things. So yea, I wasn’t about to stand there to try and figure out how “Belly Card” works.

I’ll come back and update this post as soon as I get the balls to hold up the line to mess around with the Belly Card iPad next to the register. But for now, it’s still a mystery to me. Do any of you use it? Any thoughts?


  1. I’m with you, I have no idea how it works but I got a card, I haven’t downloaded the app (yet) but to be honest with you I don’t think anyone knows how it works, when I ask the cashier what it was and how it worked he was not able to answer me, so there you have it, you are not the only one that feels lost and alone on this matter.

    • chicagoranter says:

      haha! Next time I see one I don’t care if I hold up the whole line, I’m figuring it out!

    • chicagoranter says:

      just tried Bellycard the first time the other day at “Before You Go Liquors” it took a few seconds, just open the app, hit the “scan” button at the bottom and one of those little barcodes pops up. You have to hold it in front of the iPad camera and it does the rest itself. Gotta admit, it’s kinda awkward to figure out at first, but hey, do that a few more times and I get a free 2 liter of pop from the liquor store haha

  2. I was collecting points at a bar I like, but they have discontinued using it.

    It works just like any loyalty card. Download the app, then when you are at the store where you want to use it pull up the barcode on your phone and scan it on their ipad. The app keeps track of your points and when you are ready to turn them in just tell the cashier.

    Now that I can’t continue saving for the brewery tour I wanted I don’t know if I will use it anywhere else. I haven’t yet seen any rewards that are more unique than a free sandwich.

    • chicagoranter says:

      A bar would be perfect for using the bellycard app haha, but how long does it take to scan it? I always feel like im going to hold up the line to try and figure it out. And does it accumulate points by the amount of your purchase?

  3. It doesn’t take a second to scan. Just pull up your barcode before you get to the counter and you can probably scan while ordering.

    Where I used it they would scan it for me, but I’ve seen them at the counter in other places. It just gave me a certain amount of points for each visit and you can only scan it once every 24 hrs per establishment.

  4. mike bivolov says:

    Are they related to Looping.com?
    it seems they are doing a similiar thing?

    • chicagoranter says:

      I havent seen “looping” before but from the looks of it, seems like a very similar idea. I think Belly might be a bit easier to use and has more locations.

  5. That’s why I love FiveStars — soooo fast and simple.

  6. I’m launching oodles1card.com soon. It will provide so much more than these companies. Tell me what it should do and i’ll do it.

  7. denise moore cert.o.f. says:

    Hey the fumes. In chicago are affecting you all.I got it figgered out over a cappuccino. And im an old fart!!!! Hahaha

  8. stampa is better than FiveStars&Belly

  9. I saw a Chick-fil-a have this belly card and so I got this little card but haven’t used than like 1 time because I can’t seem to figure out if I am suppose to swipe the card when I get to a cashier or if they are suppose to swipe it or something. So I have just been leaving it in my purse and not using it because I haven’t been able to figure out it to use it. Please explain to me how to use it.

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