Belly Card. I’ve heard about it. I downloaded the app. I’ve shopped at places that have it. But I’ve never done it. And they’re all over Chicago.
It sounds like a good idea, right? A platform that rewards customer loyalty with credits and awards through digital check-ins. Ever see an iPad next to the cash register at a local store? That’s Belly Card. You can read more details about it at techcrunch.com.
I saw one earlier today by the register at Dirk’s Fish. It looked kind of cool.
From what I read, after you gain 30 “points” or so, you could get a free sushi roll. For 240 points you could get a free cooking class from the fish market. Other places have their own rewards unique to the business. I’m not sure how many points one swipe is. I was tempted to finally get some use out of my Belly Card app, but I didn’t want to hold up the line.
I hate it when people are on their phones, talking or texting when getting rung up in a store, so I wasn’t about to stand there, download an app, and scan it with an iPad over a piece of fish,while people were waiting. Plus, I think I kinda had cut in line already, the dude rung me up between orders real quick since I only had 2 things. So yea, I wasn’t about to stand there to try and figure out how “Belly Card” works.
I’ll come back and update this post as soon as I get the balls to hold up the line to mess around with the Belly Card iPad next to the register. But for now, it’s still a mystery to me. Do any of you use it? Any thoughts?